Posts by Laura Lafferty

The UK Study Tour

In any industry, it is important to periodically take time to network with industry colleagues, share insights and ideas and gain new perspectives to keep your business moving forward. In October 2018, Kinetic organized an experience for our customers to accomplish these very goals by way of a Study Tour in the United Kingdom, connecting…

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Is Repeat Business Always Good Business For University Conferencing Departments?

Part of the Kx eBook: The One Simple Task Every Conference Department Should Do To Increase Revenue (& Why You Should Start Doing It Right Now)  Based on our own research, repeat business bookings for summer conferences typically range between 70-80% from year to year. With many conference departments operating as self-sustaining, that figure represents a…

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How Conferencing Departments Can Retain Customers and Influence Change

Part of the Kx eBook: The One Simple Task Every Conference Department Should Do To Increase Revenue (& Why You Should Start Doing It Right Now)  We all know that conference operations play a large role in both helping to fund the academic programme of a university and, importantly, introducing potential new students to the…

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How Conferencing Departments Can Easily Recover Lost Opportunities

Part of the Kx eBook: The One Simple Task Every Conference Department Should Do To Increase Revenue (& Why You Should Start Doing It Right Now)  Increasing Conferencing Revenue Most conference operations are looking for ways to increase their revenue. Offering new services, or raising rates tend to be the most common means of growing…

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Are you prepared for GDPR?

The clock is ticking and May 25th is now less than a month away…are you GDPR ready? If you read my blog post last year about GDPR, then you should already be familiar with this new legislation. But have you prepared? The two-year grace period is almost over, and with steep penalties for compliance, if…

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